Mainstream supermarkets are facing unprecedented challenges as a result of the growth of discount, premium, convenience and online channels. Bigger, bolder action is needed to avoid being squeezed in the middle. We propose step-change solutions in online order fulfilment, format innovation and in-store service for those who recognise the need to move faster and want to stay ahead of the wave of change. 

"Think big, test small". 

"If you wait until you are 100% sure, you will be 100% late".

"Most companies with a practiced discipline of listening to their best customers and identifying new products that promise greater profitability and growth are rarely able to build a case for investing in disruptive technologies until it is too late."